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Mimi et Mina is a luxury hair care brand that was born from a deep-rooted passion for hair and a desire to redefine the standards of textured hair care. Founded by a visionary entrepreneur with a rebellious spirit and an unwavering determination, the brand's journey is a testament to perseverance, innovation, and a commitment to empowering women of colour.

Born from the vision of our founder, Mimi, Mimi et Mina was conceived with a profound understanding of the challenges faced by women with textured hair  in finding hair care solutions that truly understood and nourished their unique needs.

Mimi's journey began in Burkina Faso, West Africa, where she was a premature baby, defying the odds with her indomitable spirit and determination to thrive.

This innate strength became the driving force behind her dreams, fuelling her ambition to create a sanctuary where women could feel valued, pampered, and celebrated for their authentic selves.

Mission and Values

Our mission is rooted in creating science-based, meticulously crafted hair care products that harness the power of nature's finest ingredients. We believe that true beauty lies in embracing one's individuality, and our formulations are designed to nurture and enhance the natural beauty of textured hair. From the carefully curated selection of raw materials to the meticulous manufacturing processes, we leave no stone unturned in our pursuit of excellence.

At the heart of Mimi et Mina beats a vibrant community, where stories are shared, bonds are forged, and confidence is ignited. For years, our Notting Hill salon has been a haven of tranquility, where skilled stylists transformed tresses into masterpieces, and every client is treated as a cherished guest. We aim to carry on this legacy into our hair care line. We take pride in fostering an environment, online and offline, that celebrates diversity, empowering women to embrace their unique beauty and express themselves without boundaries.